Electric vehicle (EV) giant Tesla is setting its sights on Japan, a country known for its love of high-performance cars and cutting-edge technology. As part of its aggressive expansion plans, the company is looking to dethrone Toyota, Japan's largest importer of foreign cars, a title it has held for decades. Tesla's ambitious move involves a significant rollout of new stores and service centers across the country, aimed at making its luxury EVs more accessible to Japanese consumers. With Japan's growing demand for eco-friendly vehicles and its reputation for being a challenging market to crack, Tesla's success in this region will be closely watched by industry insiders and investors alike.
Tesla eyes Japan's top imported-car spot as it expands store, service network reuters.com