Electric vehicle enthusiasts are abuzz with anticipation as Tesla prepares to unveil its highly anticipated new Roadster, a long-awaited successor to the original sports car that catapulted Elon Musk's company to fame. As the launch draws near, Tesla has taken a significant step in its branding efforts, filing a trademark application for a new logo that is set to adorn the upcoming vehicle. The move suggests that the company is keen to establish a distinct identity for its new Roadster, potentially signaling a new era for the iconic model. With its impressive specifications and promises of unparalleled performance, the new Roadster is expected to make a bold statement in the electric vehicle market.
Tesla filed a trademark for a new Roadster logo ahead of the EV's long-awaited reveal businessinsider.com