Tesla has rebranded its "Full Self-Driving" software as "Assisted Driving" in Europe, marking a strategic shift as the company works to secure regulatory approval for its advanced driver-assistance technology. The move comes amid ongoing efforts to align the system with European safety standards, where stricter oversight applies to autonomous driving features. Industry observers suggest the name change reflects Tesla’s attempt to position the software as a more limited, driver-aided system rather than a fully autonomous solution. The update highlights the challenges tech companies face in navigating differing global regulations for automated driving.
Tesla renames 'Full Self-Driving' to 'Assisted Driving' in Europe as it chases clearance for software Central Oregon Daily
