Toyota is making a bold move to expand its luxury portfolio with the launch of a new supercar brand, and it's taking a unique approach to recruit dealerships to sell its high-performance vehicles. In a 36,000-square-foot experience center in Texas, Toyota is showcasing its GR GT, a $200,000 supercar that's generating significant interest among car enthusiasts and potential buyers. According to reports, over 100 dealerships have already expressed interest in partnering with Toyota to sell the GR GT, a promising start for the automaker's new luxury venture. As the automotive industry continues to shift towards high-end offerings, Toyota's move to establish a dedicated supercar brand and recruit a network of dealerships suggests a significant investment in its future.
Toyota designed a 36,000-square-foot experience center in Texas to recruit dealers for its new supercar brand. More than 100 have expressed interest in selling the $200,000 GR GT.
