Toyota beats Nissan, Honda to Japanese market with reverse imports — exactly one year after Trump’s ‘Liberation Day’

"American Muscle Arrives in Japan: Toyota Brings U.S.-Built Tundra and Highlander to Local Shores. In a bold move, Toyota has launched its U.S.-built Tundra pickups and Highlander crossovers in Japan, marking a significant shift in the country's automotive market. The decision leverages recently relaxed certification rules, allowing for the import of foreign vehicles with minimal modifications. However, the move faces significant challenges, including the need to adapt to left-hand drive configurations, which are not as common in Japan as right-hand drive vehicles. As the Japanese market continues to evolve, will Toyota's gamble pay off, or will local consumers opt for more traditional Japanese brands?"

U.S.-built Tundra pickups and Highlander crossovers were launched in Japan with tiny sales targets. The symbolic move leverages loosened certification rules but faces challenges including left-hand ...