Toyota beats Nissan, Honda to Japanese market with reverse imports — exactly one year after Trump’s ‘Liberation Day’

"American-Made SUVs Arrive in Japan: A Symbolic Move with a Long Shot at Success. In a bid to tap into Japan's lucrative automotive market, Toyota has launched U.S.-built Tundra pickups and Highlander crossovers in the country, targeting a minuscule sales figure. The move comes as a result of relaxed certification rules, allowing foreign manufacturers to sell vehicles in Japan without significant modifications. However, the Japanese market is notoriously resistant to left-hand drive vehicles, and the American-made models will have to compete with established brands and models tailored to local tastes. Can Toyota's American imports overcome these challenges and find a foothold in the Japanese market?"

U.S.-built Tundra pickups and Highlander crossovers were launched in Japan with tiny sales targets. The symbolic move leverages loosened certification rules but faces challenges including left-hand ...