Toyota beats Nissan, Honda to Japanese market with reverse imports — exactly one year after Trump’s ‘Liberation Day’

"American Muscle Arrives in Japan: Toyota Launches U.S.-Built Tundra and Highlander Models" In a bid to tap into Japan's growing demand for rugged vehicles, Toyota has launched its U.S.-built Tundra pickup trucks and Highlander crossovers in the country, marking a significant milestone in the automaker's expansion strategy. The move comes as Japan relaxes its certification rules, allowing foreign-made vehicles to enter the local market with minimal modifications. However, Toyota faces a significant challenge: adapting its products to meet Japan's strict left-hand drive requirements, a hurdle that has thwarted many foreign automakers in the past. With tiny sales targets, the success of this initiative remains to be seen, but it could signal a new era of competition in Japan's automotive market.

U.S.-built Tundra pickups and Highlander crossovers were launched in Japan with tiny sales targets. The symbolic move leverages loosened certification rules but faces challenges including left-hand ...