Toyota's Boardroom Shake-Up: New CEO Takes Aim at Inefficiency Amid Global Headwinds In a move to boost the Japanese automaker's flagging performance, Toyota has welcomed a new board member with a mission to root out inefficiency. Kenta Kon, the company's CEO, has joined the board on June 17, bringing his expertise to the table as Toyota navigates a challenging business landscape. With the automaker facing tariffs, sliding profits, and a loss of its market cap leadership, Kon's appointment signals a renewed focus on streamlining operations and driving growth. As Toyota looks to regain its footing, observers will be watching to see how Kon's leadership will impact the company's fortunes.


Toyota CEO Kenta Kon joined the board June 17 targeting inefficiency as the automaker faces tariffs, sliding profits and loss of market cap leadership.