Toyota is taking aim at the highly competitive electric vehicle (EV) market in the US with a significant expansion of its lineup. The Japanese automaker is set to introduce several new models, dubbed 'Tesla killers,' in an effort to challenge the dominance of Elon Musk's electric car pioneer. The new additions will cater to a wider range of consumers, from budget-friendly options to high-performance variants, in a bid to gain market share in the rapidly growing EV segment. As the US continues to shift towards sustainable transportation, Toyota's move is seen as a major play to capture a significant slice of the lucrative EV market.
Toyota expands lineup of ‘Tesla killer’ EVs in U.S. car market The Detroit News