Toyota Unveils Exclusive GR Experience Center Aimed at Convincing Lexus Dealers to Join the GR Ranks In a bold move to expand its high-performance brand, Toyota has launched the GR Experience Center, a state-of-the-art facility showcasing the latest addition to its GR lineup: the brand-new GR GT. The innovative center is designed to woo Lexus dealers in the United States, enticing them to join the GR franchise and tap into the growing demand for high-performance vehicles. By providing an immersive experience, Toyota hopes to convince dealers to make the switch and capitalize on the GR brand's increasing popularity. As the automotive market continues to shift towards performance-driven vehicles, Toyota is poised to make a significant impact with its GR Experience Center, a strategic move that could potentially disrupt the status quo in the US market.
Toyota GR Experience Center houses the brand new GR GT. The mission is to convince Lexus dealers in the U.S. to purchase a new GR franchise.
