As the global electric vehicle (EV) market continues to shift at a rapid pace, Toyota is finally making a bold move to catch up with its competitors. The Japanese automaker is launching a slew of new EV models, including the bZ4X and the Lexus RZ, in a bid to boost its electric offerings and challenge the likes of Tesla and Volkswagen. But is Toyota's belated EV blitz perfect timing, or is the company taking a risk by entering the market just as some of its rivals are pulling back due to flagging sales and high production costs? With the EV market expected to continue growing in the coming years, Toyota's move could pay off big time, but it also risks getting left behind if the market continues to evolve at a faster pace.
Toyota makes belated EV blitz as rivals pull back. Is it perfect timing or risky business? Automotive News
