Toyota's North American operations have suffered a significant blow, posting a staggering $1.21 billion operating loss in a year marked by rising tariffs and a major shift towards electrification. As the Japanese automaker continues to invest heavily in electric vehicles, the costs are starting to take their toll on the company's bottom line. The news has sparked concerns about the future of Toyota's North American business, which has long been a cash cow for the company. New CEO Kenta Kon has vowed to implement structural reforms to address the challenges facing the division, but the road to recovery will likely be long and arduous.
Toyota's cash-cow North American business posted a $1.21 billion operating loss as tariffs and heavy electrification investments squeezed margins. New CEO Kenta Kon pledges structural reforms ...
