Toyota’s global vehicle sales have declined for a second consecutive period, with analysts pointing to shifting consumer preferences in China as a key factor. The automaker’s market share in the world’s largest car market continues to shrink as Chinese buyers increasingly favor domestically produced electric vehicles over traditional gasoline-powered imports. Industry observers suggest the trend reflects broader changes in consumer behavior, with environmental concerns and government incentives accelerating the shift toward local EV manufacturers. The decline underscores the growing challenge foreign automakers face in adapting to China’s rapidly evolving automotive landscape.
Toyota's global sales fall again as China buyers turn to local EV brands Yahoo Finance