Toyota’s latest expansion into Vietnam signals a shift in the region’s automotive landscape, as the Japanese automaker ramps up production of hybrid and electric models to tap a growing Southeast Asian market. The move highlights a growing gap between Thailand’s ambitious EV roadmap and its ability to attract foreign investment, with Thai policymakers scrambling to offer incentives that can compete with Vietnam’s more aggressive incentives and lower labor costs. Analysts warn that if Thailand does not accelerate its EV infrastructure and streamline regulatory approvals, it risks losing market share to rivals that are already establishing a foothold in the region’s fastest‑growing electric vehicle corridor.
Toyota’s Vietnam expansion exposes Thailand’s EV-era investment challenge Asia News Network
