Toyota dealers meeting in Las Vegas are set to push for changes to tariffs they argue have driven up vehicle prices, contributing to financial losses in North America last year despite strong sales figures. The automaker reported a decline in profitability in the region amid rising costs, even as it sold over two million vehicles. Industry observers suggest the tariffs may be squeezing margins for both manufacturers and consumers. With dealers advocating for relief, the debate over trade policies and their impact on the auto market intensifies.
Toyota dealers gathering in Las Vegas will lobby on tariffs that pushed vehicle prices higher. The automaker lost money in North America in 2025 despite selling 2.1 million vehicles.
