Toyota’s long‑standing strategy of launching new electric vehicles first in Japan is set to change, as the company plans to build a new Lexus EV in China before bringing it to its home market. The move signals a shift in the automaker’s global rollout priorities, reflecting China’s growing demand for premium EVs and the company’s ambition to capture a larger share of the region’s lucrative luxury segment. While the exact model details remain under wraps, industry observers expect the new Lexus to feature cutting‑edge battery technology and advanced connectivity, positioning it against rivals like Tesla and local Chinese brands. The decision also underscores Toyota’s broader push to accelerate electrification across its lineup amid tightening emissions regulations and fierce competition in the EV market.
Toyota to build new Lexus EV in China before Japan, breaking its long-standing pattern Yahoo Autos
