New data reveals a shifting landscape in U.S. vehicle preferences, with automakers releasing updated unit registration figures for new cars and light trucks by brand. The figures compare current and previous year periods, offering insight into which models are gaining or losing traction among consumers. This breakdown, organized alphabetically by brand and manufacturer, highlights trends in market demand and brand performance. Industry analysts and buyers alike can use this information to gauge shifting consumer priorities and competitive positioning.


Unit registrations of new cars and light trucks by nameplate in the U.S. listed alphabetically by brand and automaker for the current and previous year periods ...