"Canada's Automotive Industry at a Crossroads: Honda CEO Warns of Consequences Without Free Trade Deal In a stark warning to the Canadian government, Honda Canada CEO Dave Jamieson has stated that the economic viability of large-scale automotive assembly in the country is hanging in the balance. Jamieson's comments come as Ottawa continues to negotiate a new trade deal with the United States, one that would restore the free trade agreement that has been a cornerstone of the Canadian auto industry for decades. Without a successful outcome, Jamieson suggests that the economic case for major automotive manufacturing in Canada will become increasingly tenuous, threatening the livelihoods of thousands of workers and the industry as a whole. As the clock ticks down on the trade talks, Canadian policymakers are facing a daunting challenge: can they secure a deal that will preserve the country's position as a major player in the global auto industry?"
If Ottawa cannot get free auto trade back on track, the economic case for large-scale assembly in Canada becomes “far more difficult to justify and sustain," said Honda Canada CEO Dave Jamieson.
