"Canada's Automotive Industry at a Crossroads: Honda CEO Warns of Consequences Without Free Trade Deal In a stark warning, Honda Canada CEO Dave Jamieson has highlighted the potential consequences of Ottawa's failure to revive the free auto trade agreement with the US and Mexico. Jamieson's comments come as the Canadian government struggles to negotiate a new trade deal, which has been a key factor in attracting and retaining large-scale automotive assembly operations in the country. Without a free trade deal, Jamieson suggests that the economic justification for maintaining these operations in Canada will become increasingly tenuous, raising concerns about the long-term viability of the industry. As the clock ticks down on the current trade agreement, Canadian policymakers are facing a critical decision that will have far-reaching implications for the country's economy and manufacturing sector."
If Ottawa cannot get free auto trade back on track, the economic case for large-scale assembly in Canada becomes “far more difficult to justify and sustain," said Honda Canada CEO Dave Jamieson.
