"Auto Industry Under Siege: Honda CEO Warns of Devastating Consequences for Canadian Manufacturing. In a stark warning, Honda Canada CEO Dave Jamieson has cautioned that if Ottawa fails to revive the country's free auto trade agreement, the economic viability of large-scale assembly in Canada will be severely compromised. The auto industry is a significant contributor to Canada's economy, with thousands of jobs and billions of dollars in investment at stake. As tensions rise over trade disputes with the US, Canada's auto sector is bracing for a potential disaster, with Jamieson's words serving as a stark reminder of the high stakes."
If Ottawa cannot get free auto trade back on track, the economic case for large-scale assembly in Canada becomes “far more difficult to justify and sustain," said Honda Canada CEO Dave Jamieson.