Ride-hailing giant Uber is gearing up for the biggest soccer event in the world, as well as a summer travel season, with a major expansion of its World Cup-related services. The company has announced plans to offer exclusive World Cup experiences to fans, including live match viewing parties and special rides to and from stadiums. Meanwhile, Uber is also doubling down on its hotel booking business, partnering with major hotel chains to offer customers a seamless way to book and pay for accommodations. Additionally, the company is continuing its push into the electric vehicle (EV) market, investing in charging infrastructure and promoting its own fleet of EVs. As shares of Uber continue to trade at a discount, investors are taking notice, with some analysts arguing that the company's growth prospects and expanding services make it undervalued.
Uber Expands World Cup, Hotel And EV Push As Shares Look Undervalued simplywall.st