Luxury car buyers in the United States have spoken, and BMW is still their top choice. Despite a growing challenge from Japanese automakers, the German luxury brand has maintained its position as the leading luxury vehicle sales leader in America. However, a new contender has emerged, with a Japanese automaker steadily climbing the ranks to give BMW a run for its money. Industry insiders are closely watching the rise of this newcomer, which has been gaining significant ground in the competitive US luxury car market.
BMW remains America’s luxury sales leader as this Japanese automaker moves up the charts.
