Vietnamese electric vehicle manufacturer VinFast is expanding its strategy to capture Canada’s growing used electric vehicle market by offering extended warranties and certified pre-owned (CPO) programs. The move comes as competition intensifies among EV makers seeking to attract budget-conscious buyers looking for reliable second-hand options. By emphasizing durability and resale value, VinFast aims to differentiate itself in a segment where trust in long-term performance remains a key concern. Analysts suggest this approach could help the brand gain traction among consumers hesitant about the high upfront costs of new EVs.
VinFast bets on long warranties, CPO vehicles to win used EV buyers in Canada Car Dealership Guy News