BMW's Performance Brand Takes a Big Leap: Alpina Joins the Fold In a move that promises to shake up the automotive world, BMW's long-time partner and renowned tuner, Alpina, has made the unexpected decision to join the German giant's corporate family. This strategic partnership marks a significant milestone in Alpina's 55-year history and is set to have a profound impact on the high-performance car market. The first fruits of this collaboration are on full display at the latest motor show, where Alpina has unveiled a stunning concept car that hints at the subbrand's first production model, due to hit the roads next year. With Alpina's expertise in crafting bespoke performance vehicles and BMW's vast resources, fans of the brand can expect some truly exciting developments in the months to come.
BMW's longtime tuner Alpina joins the corporate fold, and this concept presages the subbrand's first production car, due next year.
