Volkswagen’s head of design has challenged the automotive industry’s trend toward bold, angular styling, arguing that cars should prioritize approachability over aggression. The executive believes modern vehicles have become too intimidating in appearance, favoring a softer, more welcoming aesthetic that aligns with evolving consumer preferences. This shift could reshape how automakers approach vehicle design, moving away from sharp edges and muscular lines toward a friendlier, more human-centered look. The comments come as automakers increasingly focus on emotional appeal in their branding and marketing strategies.
Volkswagen Design Boss Says Cars Should Look Friendlier, Not Aggressive Motor1.com
