"Volvo Takes Aim at Carmakers' Hidden Fees: Heated Seats and More. In a bold move, Volvo has publicly criticized several major automakers for charging monthly subscription fees for features that were once standard, including heated seats, premium audio, and other convenience features. The Swedish luxury brand, known for its commitment to safety and innovation, has accused its competitors of nickel-and-dimming customers with excessive fees. As the automotive industry continues to shift towards a pay-per-use model, Volvo's stance raises questions about the future of car ownership and the true cost of driving."
Volvo Calls Out Carmakers Charging Monthly Fees For Heated Seats Autoblog