Volvo is phasing out its entry-level electric EX40 crossover in North America, marking a strategic shift as the automaker refocuses on revamping its popular XC40 hybrid model to address declining sales. The move signals a pivot toward hybrid offerings amid evolving market demands, with the brand prioritizing a reimagined lineup over its fully electric compact SUV. Industry observers suggest the decision reflects broader challenges in balancing electric vehicle adoption with consumer preferences for hybrid alternatives. Details on the timing of the EX40’s exit and the scope of the XC40 refresh remain under wraps.
Volvo Cars confirmed plans to discontinue its entry-level EX40 electric crossover in the U.S. and Canada as the Swedish brand prepares a bold refresh of its XC40 hybrid to stem hemorrhaging sales.
