Volvo is phasing out its budget-friendly EX40 electric crossover in North America, marking a strategic shift as the automaker refocuses on revamping its popular XC40 hybrid lineup to address declining sales. The move signals a consolidation of its electric and hybrid offerings amid evolving market demands. Industry observers suggest the decision reflects Volvo’s effort to streamline production and prioritize models with stronger consumer appeal. Customers currently considering the EX40 may face limited future availability as the brand reallocates resources.
Volvo Cars confirmed plans to discontinue its entry-level EX40 electric crossover in the U.S. and Canada as the Swedish brand prepares a bold refresh of its XC40 hybrid to stem hemorrhaging sales.