Volvo is phasing out its budget-friendly EX40 electric crossover in North America, marking a strategic shift as the automaker refocuses its lineup. The move comes alongside a major overhaul of its popular XC40 hybrid model, signaling efforts to stabilize declining sales amid evolving market demands. Industry observers suggest the decision reflects Volvo’s push toward higher-margin vehicles while streamlining its electric portfolio. Customers currently considering the EX40 may face limited future availability as the brand prioritizes its next-generation offerings.
Volvo Cars confirmed plans to discontinue its entry-level EX40 electric crossover in the U.S. and Canada as the Swedish brand prepares a bold refresh of its XC40 hybrid to stem hemorrhaging sales.
