Volvo is phasing out its budget-friendly EX40 electric crossover in North America, marking a strategic shift as the automaker retools its mid-size XC40 hybrid lineup to address declining sales. The move reflects broader industry trends as consumer demand for electric vehicles evolves, forcing manufacturers to reallocate resources toward more competitive models. With the EX40’s discontinuation, Volvo appears to be consolidating its electric offerings while betting on a refreshed hybrid alternative to regain market traction. Industry observers will watch closely to see whether the brand’s pivot can reverse its recent sales downturn.
Volvo Cars confirmed plans to discontinue its entry-level EX40 electric crossover in the U.S. and Canada as the Swedish brand prepares a bold refresh of its XC40 hybrid to stem hemorrhaging sales.
