Volvo is phasing out its budget-friendly EX40 electric crossover in North America, marking a strategic shift as the automaker refocuses on revamping its popular XC40 hybrid lineup. The move comes amid declining sales figures, prompting Volvo to reallocate resources toward a more competitive electric and hybrid lineup. Industry analysts suggest the decision reflects broader challenges in the entry-level electric vehicle market, where affordability and charging infrastructure remain key hurdles. Customers considering the EX40 may face limited availability as Volvo prioritizes its next-generation models.
Volvo Cars confirmed plans to discontinue its entry-level EX40 electric crossover in the U.S. and Canada as the Swedish brand prepares a bold refresh of its XC40 hybrid to stem hemorrhaging sales.
