Volvo Cars is expanding its control over the Lynk & Co brand by assuming responsibility for its European distribution network. The move marks a significant shift in the automaker’s strategy, consolidating its influence over the premium Chinese-owned brand’s sales channels across the continent. This transition follows Volvo’s earlier acquisition of a minority stake in Lynk & Co, deepening its partnership with the joint venture between Volvo’s parent company and China’s Geely. Industry observers suggest the deal could reshape competition in the European luxury and performance car market.
Volvo Cars set to take over Lynk & Co’s European distribution TradingView
