Electric Vehicle (EV) Sales to Remain a Challenge: Volvo's Ambitious Entry Swedish automaker Volvo is set to enter the highly competitive US electric vehicle (EV) market, but the company's expectations for sales are modest. According to reports, Volvo believes its new EV models will likely start in the low $50,000s, a price point that may not be enough to attract a large customer base. The company estimates that these vehicles could generate a relatively small incremental volume of around 10,000 sales annually, a number that highlights the challenges of breaking into the US EV market. With many established players already dominating the space, Volvo will need to differentiate itself to achieve even this modest sales target.
Volvo believes the vehicles, likely to start in the low $50,000s, potentially would generate incremental volume of only about 10,000 sales combined annually in a challenging U.S. EV market.
