Electric vehicle (EV) manufacturers are bracing for another tumultuous year, with Volkswagen (VW) and Audi already facing significant headwinds. Despite struggling in 2025 due to U.S. tariffs and the expiration of federal tax credits aimed at boosting EV sales, the German automakers are now dealing with a new set of challenges. As the industry continues to navigate the complex landscape of government incentives and trade policies, VW and Audi are seeking to adapt and stay competitive in a rapidly evolving market. With their sales and profitability already under pressure, the outlook for 2026 is uncertain, and industry experts are watching closely to see how these two major players will respond to the latest disruptions.
Marked by punishing U.S. tariffs and the end of federal tax credits to spur EV sales, 2025 was challenging for VW and Audi. 2026 is off to a rocky start.
