German auto executives have urged workers at a major domestic plant to intensify cost-cutting measures, citing sharply higher labor expenses compared to similar facilities across Europe. The directive follows concerns that wage levels at the facility are twice as steep as those in competing production sites on the continent. With manufacturing costs under pressure, the push for efficiency comes as automakers face growing competition from lower-wage regions. Industry insiders suggest the move could signal broader shifts in labor strategies within the sector.


Oliver Blume told workers at the Emden plant to increase cost-cutting efforts, warning labor costs are double those of comparable European locations.