Two Volkswagen SUV models designed and built in Chattanooga have become key drivers of the automaker’s success in the U.S. market, contributing nearly a third of its total American sales last year. The Atlas and Atlas Cross Sport, both produced at the Tennessee plant, reflect Volkswagen’s growing focus on larger, family-oriented vehicles as consumer demand shifts. Their strong performance highlights the importance of domestic manufacturing in supporting Volkswagen’s expansion in North America. The figures underscore how regional production can directly influence a brand’s market share.
The Chattanooga-built Atlas and the two-row Atlas Cross Sport accounted for roughly 30 percent of VW’s U.S. sales in 2025.
