Ather Energy, a leading Indian electric vehicle (EV) manufacturer, is taking a cautious approach to expanding its product lineup, according to its co-founder and CEO Tarun Mehta. In a recent statement, Mehta emphasized that the company will only venture into the electric car market if it can bring something new and innovative to the table, rather than simply becoming the 11th player in a crowded field. Mehta's comments come as the EV industry continues to grow, with many companies vying for a share of the market. By focusing on innovation rather than mere market presence, Ather Energy aims to differentiate itself and maintain its competitive edge in the electric vehicle space.
#WATCH | "We'll build a car only if we have something new to offer." * Ather Energy Co-founder & CEO Tarun Mehta says the company has no plans to become the "11th player" in the electric car market. * Calls passenger EVs a tough business with thin margin LinkedIn
