"Texas Takes Center Stage as Toyota Unveils Exclusive Experience Center for New Supercar Brand In a bold move to rev up its luxury car sales, Toyota has built a sprawling 36,000-square-foot experience center in Texas, designed to woo dealers for its highly anticipated GR GT supercar. The sleek facility promises to give prospective dealers an immersive look at the $200,000 vehicle, showcasing its cutting-edge features and performance capabilities. With over 100 dealers already expressing interest in carrying the GR GT, Toyota is clearly betting big on the Lone Star State as the perfect launchpad for its new supercar brand. As the automotive industry continues to shift towards high-performance vehicles, Toyota's Texas experience center marks a significant step in the company's efforts to stay ahead of the curve."


Toyota designed a 36,000-square-foot experience center in Texas to recruit dealers for its new supercar brand. More than 100 have expressed interest in selling the $200,000 GR GT.