The Federal Trade Commission’s upcoming enforcement shift is set to reshape how dealerships approach pricing practices, with a notable move away from disparate impact claims and a stronger focus on direct violations. A recent webinar highlighted the agency’s evolving priorities, signaling potential new scrutiny over pricing strategies that could impact businesses in the automotive sector. Industry experts are examining how these changes may alter compliance requirements and operational policies. Dealerships may need to reassess their pricing models to align with the FTC’s new enforcement direction.
What does the FTC’s 2026 enforcement shift mean for dealerships? KPA’s webinar, “The FTC in 2026: Disparate Impact Out, Pricing Enforcement In,” explored the agency’s changing priorities and what ...
