The Federal Trade Commission’s upcoming enforcement strategy is set to focus more heavily on pricing practices, marking a significant shift away from its previous emphasis on disparate impact claims. Dealerships and businesses may need to prepare for increased scrutiny over pricing policies as the FTC prioritizes direct enforcement in this area. A recent webinar by KPA examined how these changes could reshape compliance requirements and industry operations. Industry stakeholders are advised to stay informed as the regulatory landscape evolves.


What does the FTC’s 2026 enforcement shift mean for dealerships? KPA’s webinar, “The FTC in 2026: Disparate Impact Out, Pricing Enforcement In,” explored the agency’s changing priorities and what ...