While Ford and Slate load up cheap electric pickups, Rivian's CEO just shrugged and invited them in: "I so deeply believe we need more choice," and the mid-$30,000 R3 comes before anything else - Autonocion.com

Rivian's CEO R.J. Scaringe has sent a bold message to the electric vehicle (EV) market, inviting competition from established players like Ford and Rivian's fellow newcomer, Slate. In a surprising display of confidence, Scaringe welcomed the entry of more affordable electric pickups, citing the need for greater choice in the market. The mid-$30,000 R3, set to hit the roads before any other Rivian model, is a significant step in this direction. As the EV market continues to heat up, Rivian's willingness to compete on price may signal a shift in the company's strategy, and could have major implications for its rivals.

While Ford and Slate load up cheap electric pickups, Rivian's CEO just shrugged and invited them in: "I so deeply believe we need more choice," and the mid-$30,000 R3 comes before anything else  Autonocion.com