BMW and Mercedes, two of Europe's leading luxury automakers, are putting the brakes on their highly-anticipated Level 3 assisted driving technology in the region. Initially touted as a game-changer in the world of semi-autonomous driving, the feature would have allowed drivers to take their hands off the wheel in certain situations, such as highway cruising. However, in a surprising move, the companies have decided to delay its rollout in favor of a less advanced technology that directly competes with Tesla's popular Autopilot feature. By shifting their focus to this more modest offering, BMW and Mercedes appear to be taking a more cautious approach, potentially seeking to establish a foothold in the market before pushing the boundaries of semi-autonomous driving further. Read the full article to learn more about the reasoning behind this decision and what it means for the future of assisted driving in Europe.
BMW and Mercedes are pausing the rollout of Level 3 assisted driving in Europe to focus a less advanced technology that competes directly with Tesla's self‑driving option.
