Stellantis Faces Tough Competition in Minivan Market: Chrysler's New Strategy Aims to Win Back Customers. Stellantis Canada has been struggling to regain its footing in the highly competitive minivan market, with CEO Trevor Longley attributing the company's decline to its high starting prices. The automaker, which owns the Chrysler brand, is now shifting its approach as it prepares to launch its 2027 Chrysler minivan. Industry insiders are closely watching the move, as Stellantis looks to regain its market share and compete with dominant players like Honda and Toyota. With a renewed focus on affordability and customer needs, the 2027 Chrysler minivan is expected to be a game-changer in the market.
High starting prices have cost Stellantis Canada market share in the minivan segment in recent years, said company CEO Trevor Longley. The automaker is changing tack as it rolls out its 2027 Chrysler ...
