"Chrysler Minivan Revamp: Stellantis Shifts Strategy Amid Market Share Decline" In a bid to regain its footing in the highly competitive minivan market, Stellantis Canada is making a significant change in its approach. According to CEO Trevor Longley, the company's high starting prices have been a major factor in its decline in market share in recent years. As the automaker prepares to launch its 2027 Chrysler minivan model, it appears to be taking a more consumer-friendly stance. With a renewed focus on affordability and competitiveness, Stellantis is poised to shake up the minivan segment and challenge its rivals for market dominance. Will this strategic shift be enough to propel the Chrysler brand back to the top?
High starting prices have cost Stellantis Canada market share in the minivan segment in recent years, said company CEO Trevor Longley. The automaker is changing tack as it rolls out its 2027 Chrysler ...
