"Stellantis Shifts Strategy in Minivan Market: A Bid to Regain Ground" In a surprising move, Stellantis Canada is reassessing its approach to the highly competitive minivan segment, a market where the company has seen its share dwindle in recent years. CEO Trevor Longley has cited high starting prices as a major contributor to the decline, a strategy that has seemingly backfired. As the automaker prepares to launch its 2027 Chrysler minivan, industry insiders are eagerly awaiting the changes that will be implemented to revamp the brand's presence in this crucial segment. Will Stellantis' revised strategy be enough to reclaim its lost ground in the minivan market, or will competitors like Honda and Toyota continue to dominate?
High starting prices have cost Stellantis Canada market share in the minivan segment in recent years, said company CEO Trevor Longley. The automaker is changing tack as it rolls out its 2027 Chrysler ...
