Stellantis, the parent company of Chrysler, is facing a stark reality in the Canadian market: its high-priced minivans are driving customers away. In a candid admission, CEO Trevor Longley acknowledged that the company's decision to price its vehicles out of reach has led to significant losses in market share in the minivan segment. As the company prepares to launch its 2027 Chrysler Pacifica, it appears to be shifting its strategy to make its products more competitive. With the minivan market becoming increasingly crowded, Stellantis must act quickly to win back customers and reclaim its position as a leader in the segment.
High starting prices have cost Stellantis Canada market share in the minivan segment in recent years, said company CEO Trevor Longley. The automaker is changing tack as it rolls out its 2027 Chrysler ...
