"Stellantis Shifts Strategy in Bid to Regain Minivan Ground: Chrysler's 2027 Model Hopes to Win Back Consumers" In a surprising admission, Stellantis Canada CEO Trevor Longley has revealed that the company's high starting prices have led to a significant loss of market share in the competitive minivan segment. The automaker's decision to price its vehicles out of reach for many budget-conscious consumers has been a major factor in its decline. However, it seems that Stellantis is ready to change its approach as it prepares to launch its 2027 Chrysler minivan model. With a new strategy in place, the company is hoping to win back customers who have flocked to more affordable options from rival manufacturers. Can the revamped Chrysler minivan help Stellantis regain its footing in the market?
High starting prices have cost Stellantis Canada market share in the minivan segment in recent years, said company CEO Trevor Longley. The automaker is changing tack as it rolls out its 2027 Chrysler ...
