Stellantis, the parent company of Chrysler, is facing a significant challenge in the Canadian market as it struggles to compete with other minivan manufacturers. According to CEO Trevor Longley, the company's high starting prices have led to a decline in market share in the minivan segment in recent years. In a bid to reverse this trend, Stellantis is revamping its approach with the upcoming 2027 Chrysler model. Industry insiders are eagerly awaiting the launch of the new vehicle, which is expected to offer a more competitive pricing strategy and potentially reclaim Stellantis' position in the market.
High starting prices have cost Stellantis Canada market share in the minivan segment in recent years, said company CEO Trevor Longley. The automaker is changing tack as it rolls out its 2027 Chrysler ...
