"Stellantis Shifts Gears: Chrysler Minivan Prices to Take a Backseat in 2027 Model Rollout" In a bid to regain lost ground in the competitive minivan market, Stellantis Canada is set to make some significant changes to its pricing strategy. According to CEO Trevor Longley, the company's high starting prices have been a major factor in its declining market share in the segment. With the upcoming 2027 Chrysler model rollout, Stellantis appears to be taking a more customer-centric approach, prioritizing affordability over premium pricing. As the market continues to evolve, it will be interesting to see how this shift in strategy impacts the company's fortunes in the minivan segment.
High starting prices have cost Stellantis Canada market share in the minivan segment in recent years, said company CEO Trevor Longley. The automaker is changing tack as it rolls out its 2027 Chrysler ...
