Stellantis Faces Minivan Market Setback in Canada: A Shift in Strategy May Be Needed Stellantis Canada, the country's arm of the global automaker, has been losing ground in the highly competitive minivan market. According to company CEO Trevor Longley, the main culprit behind this decline has been the high starting prices of their vehicles, which have priced out many potential customers. As a result, the company is reassessing its approach and gearing up for the launch of its 2027 Chrysler minivan model. Industry insiders are closely watching to see how Stellantis will adapt to the changing market landscape and whether their new strategy will help them regain lost ground.
High starting prices have cost Stellantis Canada market share in the minivan segment in recent years, said company CEO Trevor Longley. The automaker is changing tack as it rolls out its 2027 Chrysler ...
